One of our core values is Brewing a Better World®. With that as our aim, we work to design, source, and manufacture products that benefit the communities we touch while minimizing our environmental impact. Our primary emphasis is on recyclability as we focus our resources on reaching our 2020 target for recyclable K-Cup® pods.
In 2016, we introduced our first recyclable K-Cup® pods in the United States and Canada. Our next milestone is to convert 100% of K-Cup® pods in Canada by the end of 2018. The advanced recycling infrastructure and strong interest in recycling and engagement from Canadian consumers make it a great place for our first widespread launch. We will also introduce more varieties for U.S. consumers beginning in 2018.
2020 Target: 100% of K-Cup® pods will be recyclable by the end of 2020.
Fiscal 2016 progress
First recyclable K-Cup® pods available in 2016. All Canadian
K-Cup® pods will be recyclable by the end of 2018.
We also continue to prioritize efficient operations, programs that address product waste, and ongoing research to better understand the impacts of our value chain.
Understanding Our Impacts
From the design of our brewers and the cultivation of coffee and tea, all the way through end-of-life disposal, we aim to understand our impacts and leave communities and people better off as the result of our business. We use tools such as life-cycle assessments and GHG and water footprinting to achieve a good understanding of the impacts our products have across the value chain. We use that knowledge to improve our decision-making so our products become more sustainable over time.
Keurig prioritizes responsible management of our operations as one aspect of our work to create more sustainable products. We strive to use resources efficiently and reduce our environmental impacts by focusing on energy use, GHG emissions, and waste diversion. For the past few years, we have been steadily increasing the amount of waste we divert from landfill, and in fiscal 2016, we achieved a 93% diversion rate.
Water is a critical natural resource that is strategically important to our Company, our stakeholders, and the communities in which we operate. Our direct operations don’t require a lot of water, but water is an essential ingredient for the beverages consumers make using the Keurig® system. We seek to understand water use across our coffee value chain and work to connect people to clean water and restore water to people and nature.