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Great Coffee Starts at the Source

Our supply chain spans the world, from farms in the coffee bean belt that circles the globe to the factories across Asia and Europe that build our appliances and other products. We’re committed to addressing social, environmental, and business challenges throughout this complex and varied supply chain. Our 2020 targets demonstrate this commitment and how we’re going beyond responsibility to improve the resiliency of the people and lands that support our products.

Working with communities helps us know where our coffee is coming from

When we know who produces our coffee and other products, we are closer to knowing how they produce them. That insight helps us make more informed purchasing decisions as we drive toward our responsible sourcing targets. Learn about our standards in our Responsible Sourcing Supplier Guidelines.

2020 Target: Source 100% of primary agricultural and manufactured products according to established Keurig Green Mountain Responsible Sourcing Guidelines.

Fiscal 2016 progress


The percentage of traceable coffee.


The percentage of coffee sustainably certified.


Total traceable coffee purchased


Pounds of Fair Trade Certified coffee purchased


In community development premium funds for coffee farmers

Improving livelihoods

Significantly improving the livelihoods of 1 million people in our supply chains is no easy task, and we intentionally chose a challenging target. To meet it, we’re partnering with organizations with expertise in building the capabilities of local organizations and people.

2020 Target: Engage 1 million people in our supply chains to significantly improve their livelihoods including water security and climate resilience.

Fiscal 2016 progress


People engaged to significantly improve their livelihoods.

We improve livelihoods in coffee-growing communities by focusing on three primary solutions with our partners.

Improving farming techniques and production


people live in coffee-farming households that use efficient microorganisms to fight coffee leaf rust and improve productivity, among other new organic farming practices.


families, comprising 3,755 people, have adopted new non-coffee, income-generating activities after receiving training and resources from Heifer.


people have more stable, diverse, and nutritious diets, with 95% of families reporting they have stored away food for the “thin months.”

Addressing local water scarcity and planning for changes in climate


people live in healthier homes as a result of hand-washing at critical moments promoted by training.


people live in households that have learned and applied sustainable water resource management practices on their coffee farms.

Strengthening farmer organizations

Photo courtesy of PRODECOOP


people live in households that have received loans, inputs, and technical assistance from their cooperative to replant aged and infected coffee trees.