Keurig believes everyone should have clean water. Water is fundamental to our business, from the rainwater that sustains coffee crops to the drinking water needed to brew a beverage. We believe Keurig can contribute to water challenges around the globe by focusing on three areas of action:
Restore the water used in our beverages to people and nature
Connect people to clean water
Use water efficiently in our operations and supply chain
2020 Target: Balance the water used in our 2020 brewed beverage volume of all our beverages, ounce for ounce.
Fiscal 2016 progress
The percentage of water we helped restore to people and nature based on the water used in our beverages in fiscal 2016 — a total of 707 million gallons.
Restoring Water for People and Communities
Making beverages with the Keurig® brewing system offers consumers a water-smart choice. With Keurig®, consumers can make just what they need when they need it. In comparison, 15% of a pot of coffee is typically thrown out,* wasting the coffee, the water, and all of the underlying resources that went into making it.
Moreover, Keurig creates an opportunity for consumers to give water back to people and nature. For every Keurig® beverage made, we will restore that same volume of water through projects that focus on enhancing watersheds, protecting habitats, and conserving water. So far, we’ve already balanced more than 707 million gallons through projects in the United States, in geographies where people make our beverages. That’s nearly 97% of the water used in our beverages, based on fiscal 2016 pod sales volume.
*Keurig Research Study on Waste Coffee, February 2016.
Precipitation finds its way into lakes, rivers, and oceans as runoff. Precipitation also soaks into the ground, sustaining plant growth and recharging groundwater reservoirs. Stormwater runoff travels quickly across surfaces and through drain pipes, often bringing along bacteria, chemicals, and phosphorus and contributing to flooding and erosion.
Nature has systems in place that help filter chemicals and organic materials and slow down the flow of water. Natural infrastructure projects that protect forests and wetlands, reconnect floodplains, and create green spaces can improve the health of the entire watershed.
Natural landscapes such as marshes and floodplains are essential for proper functioning of lakes and streams by controlling water level fluctuations, retaining water, and restoring flows.
Vegetation, either naturally occurring or introduced, can help filter agricultural and stormwater runoff, reducing pollutants such as phosphorus, and creating a healthier habitat and cleaner water.
Supporting natural spaces and managing stormwater runoff yields broad benefits for people and nature: improved habitats for wildlife, cleaner water for the entire community, and a more sustainable ecosystem overall.
Connecting people to clean water
For Keurig, connecting people to clean water is not limited to supporting projects that provide water access, sanitation, and hygiene to those who need it. We also see a need to help people understand and connect to global and local water challenges, as well as to offer them an opportunity to be a part of the solutions.
Efficiency in our supply chain, facilities, and products
Good coffee management is good water management. We support projects within coffee communities that teach good farming techniques to manage water resources efficiently. We track and manage our own water usage. And, our single-serve brewers help consumers save water by avoiding wasted coffee.
Our Water Footprint
We conducted a comprehensive water footprint study for our coffee value chain using Fiscal 2012 data, which indicated that we are not a large direct consumer of water. The largest proportion of our water footprint is the water used in our supply chain — for growing coffee and processing coffee cherries.