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Nearly 400 Tires Pulled From Rivers during 2016 Employee River Cleanup

October 3, 2016

Water stewardship and supporting the communities where we live and work is important to us at Keurig Green Mountain. We’ve partnered with American Rivers, along with other local nonprofit partners, for over 10 years to restore waterways, beaches, river edges, and shorelines with our employees. Our water restoration projects make a lasting impact on our environment: protecting, preserving, and restoring the natural environment for the health of all habitats in and around the water, including us.

Over the course of 2016, we’ve toured our sites leading cleanup and restoration volunteer projects for employees. The result? A striking reminder of the importance of protecting our waterways and the passionate employees who continue to make sure we do our part.

  • Keurig Green Mountain River Cleanup in Virginia
  • Keurig Green Mountain River Cleanup in Washington
  • Keurig Green Mountain River Cleanup in Vermont
  • Keurig Green Mountain River Cleanup in Tennessee
  • Keurig Green Mountain River Cleanup in Massachusetts

 What We Accomplished:

473 volunteers participated from Knoxville, TN, Windsor, VA, Castroville, CA, Sumner, WA, Vermont, and Massachusetts

23 tons of trash and metal collected, including remarkable debris like car axles and 1,400 feet of fencing

372 tires, properly disposed 

235 shrubs and trees planted

80 yards of mulch spread

These totals are striking - how does so much trash end up in our waterways? As our employees learn while volunteering on the river, when precipitation fluctuates throughout the year, the river ebbs and flows. At times with high precipitation the river moves faster and covers more of the riverbed and surrounding shorelines. In the summertime, when there is less rain and more evaporation, the river slows down, becomes shallower, and doesn't run as high along the shore. This leads to more trash being left along the riverbanks by the slower, shallower waters and more exposed shoreline. A shoreline cleanup allows volunteers to get out on a part of the river not accessible year-round to remove debris which has included tires, refrigerators, toys, and the occasional vault or automobile. For the projects that involve planting trees and flowers, that vegetation provides a natural barrier and helps to restore the ecosystem around our waterways.

Thank you to all of our employees, partners, and local communities for your support in another successful River Cleanup season. We’ll see you all again next year!
Tags: Sustainability