Scott Moffitt, Chief Brand and Beverage OfficerScott Moffitt joined Keurig Green Mountain (Keurig) as its Chief Brand and Beverage Officer in December 2016. In this role, Scott leads the beverage business unit as well as brand marketing for the Keurig® system and its extensive portfolio of owned and licensed coffee, tea, and cocoa brands, including Green Mountain Coffee®.
Scott comes to Keurig from Nintendo, where he headed the sales, marketing, digital, PR, social media, and shopper marketing functions for Nintendo's $3 billion video games and gaming systems business in the North and South America region. Prior to Nintendo, he worked at Henkel Consumer Goods, where he led the North American Personal Care division, which included leading personal-care brands such as Dial, Right Guard, Tone, Coast and Pure & Natural. During his five years as SVP and General Manager, Scott orchestrated a comprehensive transformation of the business including acquisitions, gross margin expansion, and entrance into new categories. Scott’s 20-plus years of leadership and marketing experience also include a formidable stint at PepsiCo, where he helped grow and revitalize SoBe Beverage Co. and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. As a marketing director and manager, he also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina, and Mug Old Fashioned Root Beer.
Scott holds an MBA from Northwestern University’s Kellogg School of Management and a BS in finance from Arizona State University. In addition, he has attended executive education courses at Harvard Business School and INSEAD in Fountainbleu, France.