Perk Up! Keurig Green Mountain’s taste-and-learn coffee bar
November 8, 2017Love. That's how we start every day at Keurig Green Mountain: a love for coffee, a love for quality, a love for craft, and a love for our consumers.
In November, we opened a new space in the lobby of our Burlington, Massachusetts office that showcases how coffee is at the heart of both our business and our consumers. Named Perk Up!, the space is more than just a coffee bar. It’s a taste-and-learn coffee experience that invites our employees to become students of coffee, exploring coffee in new and different ways.
Perk Up! is designed to help us Brew the Love in more ways than one. Employees and guests can grab a drink or take a class to explore the rich and wonderful world of coffee. Our coffee specialist will serve a variety of coffee drinks – from rare single origin drip, to espresso and specialty drinks – for a suggested donation that will go to one of our non-profit partners, like Root Capital and Blue Harvest. To raise our coffee IQ, each week Perk Up! will offer seminars on everything and anything related to coffee, from terroir to cupping to marketing and insights – all held in a new training center in the Burlington lobby.
There was a special guest at the grand opening of Perk Up! – a vibrant coffee tree. Our Waterbury, Vermont campus gifted the tree to the coffee bar as way to send 11-years-worth of good coffee vibes from our beloved Green Mountain Coffee Roasters® Café and Visitor Center. They even sent instructions on how to take care of the tree. Now that’s love.